IAA EFFIE Marketing Award 2023
Once again this year, we provided the technical support for the IAA Effie Gala and transformed the Marx Halle into an impressive event location for almost 500 guests.
The evening began with a special entrance experience: a corridor of arcs of light, which we designed together with Thomas Waidhofer, gave the guests an atmospheric introduction to the event. Immediately afterwards, they were greeted by a press wall with integrated LED strips, which served both as a photo backdrop and was perfectly integrated into the lighting concept.
We were responsible for the lighting, sound and video technology in the cocktail reception area. A central element was the circular LED wall, which was used specifically for visual content and emphasized the event design.
We were also responsible for the entire technical implementation in the award area and used a live camera image to ensure that all guests could follow the award ceremony in the best possible way.
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